Lets talk about the medieval times, when we had quite limited modes of transport. Majority was limited to areas they could access by foot. Those who had donkeys though of bit more. Those with horses went on the mountains and creeks, where ever they felt like, but they too were retarded in the manner that they could never travel for long without resources. Then people did not know about the new world at all. Imagine a continent as large as north america and south america, and remains veiled from the eyes of the educated urbane world, for more than 4000 recorded years? Sounds impossible but that is truth really. America as well as know was not discovered until Columbus’s expedition and that too was an expedition, not a regular trip taken by any one regular.

Maybe in the older times, people liked traveling but though that they were compromised in many ways to actually pursue this hobby of theirs. Had they known or foreseen the present day logo of go air, they would have perhaps dared a bit more and in the process, brought today many centuries earlier.
Unfortunately that did not happen, however today we are flying. The power felt in being air borne is indeed a huge cause, but more importantly, people want to go airlines because they cover the larger distance in a very short time with comfort. Time has all the value today. In fact time was never this expensive. This is one of the many reasons why people want to go airline again and again and again.

The logo go air was initially used by the mesa airlines but is now used more or less by all the brands.
Mesa airlines have an entire range of go airlines, but the logo itself is used in the advertisement plans of nearly all the major airlines.

Travel agencies also use the phrase in their marketing gimmicks, stating to go airlines at every opportunity you get, since not all get a chance to go air and those who do should avail the opportunity at every cost. The go airlines themselves are operated by mesa airlines as a part of the mesa air group.

Mesa was clever enough to fore see the use of the phrase go air and registered their subsidiary with the name. As a part of the promotional program and frequent flyers, the flyer is awarded a 500 miles token for every flight he takes with go airline, and when the mileage exceeds beyond 50,000 miles, he is the recipient of a free return ticket with the go airlines.
In the recent times, a lot of discrepancies have been reported with various travel agents, who use the term go air to sell the package and the clientele when seated with another airline, complains of the ill service and the fraudulent package.

Simultaneously, many people end up at these agents, asking for go airlines in particular where as the agents clear that the slogan was being used as an attraction factor and not to promote the go airlines which is a subsidiary of the mesa air group of Honolulu.

Now, mesa air group is planning to launch a case in order to protect their right over the name go airlines and that the name is not to be used in promotional campaigns other than that for the go airlines of the mesa air group itself. The case is still under compilation and more than a lawful one, it is getting popular for the absurdity of the situation and is indeed another popularity stunt for the go airline, mesa airlines.